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Headline sponsor



AWS provides its customers, including financial services institutions, the ability to differentiate today and adapt to tomorrow by empowering them to modernise their infrastructure, meet rapidly changing consumer behaviours and expectations, and drive business growth—all while supporting the most stringent security, compliance, and regulatory requirements.


Why AWS is supporting The Gender Index:

The Gender Index (TGI), powered by mnAi, is leveraging unique data sets, and Amazon Web Services (AWS) analytics services, to better understand the size of the gap between male and female led businesses in the UK, the forces driving this gap, and opportunities to better support women-led businesses to close the gap.

“As AWS, we want to demonstrate how data and technology can be used for good in the UK and beyond. We are proud to be supporting our customers to use TGI’s data and insights to help women-led SMEs thrive.” – Karen Bruno, Director - ProServe AWS Industries.

AWS programmes and initiatives to support women entrepreneurs and SME’s:

AWS empowers millions of businesses around the world to create value and drive innovation through cost-effective, on-demand cloud solutions. We’re committed to creating the conditions for organisations of all sizes and in all industries to succeed.

The AWS Activate programme provides startups with a host of benefits, including AWS credits, AWS support plan credits, and architecture guidance to help grow your business and get started quickly on AWS.[1] Startups can activate benefits that are designed to give them the right mix of tools, resources, and expert support so they can succeed with AWS while optimising performance, managing risk, and keeping costs under control.

Our many programmes for founders include our AI bootcamp programme, providing hands-on AI support layered on business, technical and mentorship to 45 female owned AI startups in Europe, Middle East and Africa. The program aims to help level the playing field for female entrepreneurs in the most exciting technology of the 21st century, recognising that the unique perspective women bring to AI is crucial to shaping its future. Our ‘Pitching Better’ workshop series supports founders from underrepresented communities to overcome bias in fundraising. This involves arming business leaders with the tools to recognise biased questions, and provide tactical ways to respond.

In addition to supporting women founders directly, AWS also works closely with investors in the startup tech community to help create opportunities for underinvested founders. For example, we provide underrepresented-focused organisations with AWS Activate credits to support startup companies in their portfolio.

AWS has committed to investing hundreds of millions of dollars to provide free cloud computing skills training for 29 million people by 2025 – reaching people from all walks of life and all levels of technical knowledge, in more than 200 countries, including the UK. As part of this initiative, AWS launched a number of learning and skills programs in the UK, including AWS Educate, AWS Academy, and AWS re/Start.

[1] AWS Activate Credits are subject to the AWS Promotional Credit Terms & Conditions.

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